Project Outline – English Language Consultants

ELC Logo

Organisation’s name and address:
English Language Consultants
60 Bd des Américains
44300 Nantes

Description and Field of activity: English Language Consultants is small agency created by Mr Murray Adams, which proposes specific language trainings for workers, executives and employees who need to improve their english level.

Name of the supervisor within the partner organisation: Mr Murray Adams

Name of students: Johan Aradan / Edouard Martin

Objective(s): webs application development for English Language Consultants

- Create a site according to Mr Adams’s needs and wishing: presentation of his activity and what he proposes to his clients, elaboration of a comments book and a business directory for the companies who he worked with, complementary sections such as “games”, news&events etc.

- Define and implement direct marketing campaigns to create online traffic.

Project Articulation:

- Understand the activity of E.L.C.

- Define the specs of the website

- Create the website and work on SEO

Technical Characteristics:
- Using an appropriate method to define the specs

- Defining the web pages (text and illustrations), the tree structure (arborescence), the links with Mr Adams: he as already ideas about the structure but we can propose new appropriate sections or pages.

- Host has already been found

- Creating a related database: for the comments book

- Ad campaign on Google Adwords

- Statistics for Mr Adams : Google Analytics

- Complying with the IT legal issues

Schedule and intermediary objectives

Objectives of the first meeting:
- Understanding Murray Adams’s activity (clients, trainings etc.)

- Internet site specs definition

- Comparing with competition (websites, what they do)

- Recovering page contents, arborescence and links (what Mr Adams has already defined alone)

- Tackling points such as design, colors,

- Giving our ideas about specific pages, etc.

Objectives of the second meeting:

- Agreement about the tree structure of the site and about the content

- Preview the design of the website

- Define technical solutions (CMS, own made, Zend Framework…) according to our tutor’s advices

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